KheeraSetu exists for a simple reason: the people who get up before dawn to milk their cattle deserve a system that is fair, transparent and easy to use. We're here to build it.
Dairy is the backbone of rural livelihoods across Odisha. Yet for many farmers the experience of selling milk still runs on paper slips, memory and trust that's easy to break. KheeraSetu replaces that with a clear digital record of every pour, every quality test and every payment.
We pair that transparency with a voice-first assistant that speaks Odia, so the technology meets farmers where they are — instead of asking them to come to it.
If a farmer can't see exactly what they earned and why, we haven't done our job. Every number is traceable.
Technology should adapt to people, not the other way round. KheeraSetu listens and speaks in Odia.
Designed and tested for real collection centres — modest phones, patchy networks, and the daily morning rush.
KheeraSetu is a digital initiative of OMFED — The Odisha State Cooperative Milk Producers' Federation Ltd., the apex dairy cooperative of Odisha. Founded in 1980, OMFED was built to uplift rural dairy farmers and connect them with consumers across the state.
Every day, OMFED collects fresh milk from lakhs of farmers through a vast cooperative network, ensuring fair pricing and transparency. KheeraSetu carries those same values into every village collection point.
We'd love to help your society or union digitise milk collection the right way.
Get in touch